Cookies policy

Cookies policy

Your Privacy is Important to Us.

When you visit our Earth Hour website,  World Wide Fund For Nature (formerly World Wildlife Fund) (referred to as “WWF International”, “we” or “us” in this policy),  and our third party partners use cookies on this website and all  related sub-domains available on this website (referred to as “our website” in this policy) to improve our website’s functionality and performance, personalise our content, advertisements and marketing efforts based on your internet behaviour; enhance and customise your experience; and to collect information about you and other visitors behaviour when using the website.

You have the choice. You can manage your cookie preferences for our website at any time. Only Necessary cookies are required for our website to function and cannot be switched off. 

To learn more about cookies and how we use your data, visit our Privacy Policy  here.

Our Cookies Policy describes the different types of cookies used on our website, and how you can manage them, according to your browser and device used to browse the website.


What are cookies?

A cookie is a type of file placed on your device (such as computers, smartphones or tablets) as you browse our website in order to remember information about you, enabling a customised user experience and monitoring site traffic. They are processed and stored by your web browser.


How we use cookies:

We use cookies to improve your experience on our website and to show you personalised content. Cookies can be managed by your cookie preferences. You have the option to configure cookies by clicking the button below and withdraw your consent at any time. 



Types of cookies we use:

We share information about your use of our website with our third-party partners, some of whom apply cookies to our website principally for marketing purposes (by combining this with other information they have collected for social media, analytics, and to display messages and advertisements that are relevant to you).

The cookies that are used on our website can be grouped into four categories as described below:


  • Necessary cookies - These Cookies are necessary for our website to function properly and in order to provide you with access to our website. Necessary Cookies cannot be switched off. They are usually only set and are used in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

  • Analytics cookies - These Cookies are set to provide enhanced functionality, performance and make our website easier to use by collecting and reporting information on its usage (e.g. by remembering your login details or accelerating the display of our website through load balancing).

  • Statistics cookies - These Cookies are used to create anonymised user statistics (e.g. number of visits and traffic sources) and help us to tailor our website to our visitors’ preferences . They also allow us to gauge how attractive our website is, how regularly our visitors use our website and how we can improve the reach of our website.

  • Marketing cookies – Marketing Cookies are used to understand your preferences to display for you personalised content and target relevant advertisements in line with your interests. These cookies may provide information which is especially relevant to you and allow you to share our content with your friends and social networks.


How to manage your Cookies preferences:

You can click on the button below to manage and change your cookie preferences for our website at any time. When you first visit our website and in our Cookies Centre, you can "Accept All Cookies", and so you will be agreeing to use our website to its fullest potential. If you don’t wish to enable all cookies, please select "Manage your Choices" or "Reject All Cookies (except Necessary Cookies)” to accept the use of specific cookies only. This is likely to mean that your experience of our website will be impacted. 


How to disable cookies: 

You can also disable cookies by changing your website browser settings to reject cookies. You can also set your browser to issue a warning when a server intends to save a cookie on your device. How you do this will depend on the browser you use. Details on how to disable cookies for the most popular browsers can be found here

If certain cookies are disabled, not all our website’s functionalities may be available.


How to Exercise Your Rights

You can exercise your data subject rights through the email address:

You can withdraw your consent to the use of cookies at any time and manage the use of cookies through your browser as indicated above. 

In addition, to withdraw your consent to the processing of your data associated with the use of performance enhancing cookies you can change your cookie preferences and deactivate non-necessary cookies by clicking on the button below:


Updating our Cookies Policy:

We reserve our right to review this policy periodically to ensure its validity and compliance with the law. The end of this document gives the last date of this Policy’s review, for your reference. 

For further information on how we process your data, we recommend that you access our Privacy Statement here.

(Last Update: 08.02.23)