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What will the must-watch video be about?

We're keeping that a secret for now, but we may be sharing a sneak-peak before Earth Hour 😉

We can however share our two aims for this video:

1. Help others - especially those who are not environmentally conscious - to see their role amidst the planetary crisis in a new light

2. Build momentum towards the United Nations' Conference on Biodiversity later in the year - a conference where world leaders will have the opportunity to secure an international commitment to protect and restore nature by 2030.

Do I have to share the video publicly on my profile?

While we would greatly appreciate it if you shared the video publicly for all your friends and followers to see, you don't have to if you don't want to!

You can simply @mention / @tag your friends in the comments, or send the video via direct message (DM).

Whether you share the video with one person, ten people, a hundred or a thousand, know that you will be helping us place a spotlight on our planet in a time we need it most. 

How do I share the video on Instagram?

In addition to sharing via Direct Message (DM) or @tagging your friends in the comments, you can also share our video to your Story! Here's how:

share instagram story


Can I share the video outside of social media?

Absolutely! In addition to Facebook, Instagram, and Twitter, we'll also be posting the video on YouTube. You can then send the video link via email, WhatsApp, or any other messaging platform!