Over the years, we've switched off our lights in solidary, turning entire streets, buildings, and city skylines dark - creating an unmissable sight that helped draw public attention to nature loss and climate change.
This year, as you switch off your lights on the night of Earth Hour (26 March), we're dropping a must-watch video on all our social media pages and inviting you to take one simple action - share it.
Share it to your Stories or to your wall, re-Tweet it, send it via DM or Messenger, @tag/mention friends in the comments - the choice is yours. Whether you share it with one person, ten people, or a hundred, it all adds up!
Our goal? Re-create an unmissable sight online by taking over the social media feeds of millions around the world, putting the spotlight on our planet, the issues we face, and our place within it all.
Let's get the world watching.
Let's get the world talking.
Take part in the Earth Hour Virtual Spotlight.
Just a few weeks after Earth Hour, world leaders will be coming together to attend a critical United Nations conference on nature & biodiversity in Kunming, China.
This conference - the UN CBD COP 15 (UN Convention on Biological Diversity 15th Conference of the Parties) - presents a once-in-a-decade opportunity to put our planet on the path to recovery and ensure a brighter, healthier, more sustainable future. But this can only happen if world leaders at this conference establish an ambitious and binding global commitment - similar to the Paris Agreement, but for nature - to reverse nature and biodiversity loss by 2030.
And why 2030? Nature is not only our biggest provider, it's also one of our strongest allies against the climate crisis. Unless world leaders urgently step up their efforts to protect nature, global temperatures could rise above the 1.5 degree Celsius limit set by the Paris agreement as early as 2030, a decade earlier than previously expected. Any further increase in temperatures could mean irreversible damage to our planet.
Happening just weeks before the CBD COP 15, the Earth Hour Virtual Spotlight is a crucial opportunity to get the world talking about our planet and the issues we face, building the momentum and public awareness needed to pressure world leaders into action.