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How to speak up for nature this Earth Hour

Switch off your lights

Switch off non-essential lights in your buildings, facilities and signage during Earth Hour from 8:30 p.m. to 9:30 p.m.. For offices that are closed over the weekends ensure your employees switch off lights when they leave on Friday evening.

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Take part in our first-ever Virtual Spotlight

On the night of Earth Hour, we'll be posting a must-watch video on all our social media pages - and all you have to do is share it.  Share it to your Stories or to your wall, DM it, re-Tweet it, @tag others in the comments, send it via email to all your employees - the choice is yours!

Learn more about the Earth Hour Virtual Spotlight here.

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Tune in to an Earth Hour event

Tune in and stream our live events on the night of Earth Hour! Check out our directory of events here.  

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Host a live stream

Host a live-stream on Facebook, Twitter, Instagram or any other streaming platform! Here are a few ideas of what you can do on the live stream.

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Sustainable offerings

Run special sustainable offerings and promotions on the night of Earth Hour! Own a restaurant? Create a special sustainable menu with plant-based foods! Own a store? Showcase your most environmentally friendly products! Own a coffee shop? Give discounts for people who bring their own reusable cups!


Hold sustainability-related events or on-the-night performances

If local COVID-19 guidelines allow, run workshops on being more sustainable. You can also host a dinner-in-the-dark event, open-mic poetry or stand-up comedy night, or an evening performance by a local singer or musician. 



Watch Our Planet: Our Business

The global business community can be a powerful force to drive action for nature - find out why we are confident that change is possible. Watch "Our Planet: Our Business", a new film for businesses inspired by the Netflix series "Our Planet" for free on YouTube here!

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Plan ahead

For larger buildings, plan ahead with facilities and building managers to manage the logistics of switching off non-essential lighting for Earth Hour including neon lights – in and around your properties.


Use your voice

Post messages on all your communication channels and platforms, using the hashtag #EarthHour – tell everyone about why your organisation is partaking in Earth Hour and encourage others to do the same. 


Nominate an Earth Hour champion

Elect ongoing Earth Hour champions for your business. Their job will be to introduce more sustainable measures to the workplace and ensure that lights are out and appliances are switched off not only for the hour but at the end of each working day.


Spread the word

Spread the word about Earth Hour in your office, building, and on your digital channels! You can put up a poster, add website banners, change your email signature, or even update your company letterhead!

View all free-to-use marketing materials here




Going beyond the Hour



Reversing Nature Loss is Everyone’s Business

Earth Hour is not just for one hour; the point is also to carry on sustainable activities beyond the hour. That means making a commitment to a continual change throughout the year that reduces your impact on the environment. Here are ten steps your business can take on the journey towards stewardship and sustainable transformation:

1. Know your impacts and business risks

In the World Economic Forum’s Global Risks Report, water scarcity, climate change, biodiversity loss and ecosystem collapse are among the most pressing environmental risks facing all sectors. A good place to start your sustainability journey is to using tools like the Natural Capital Protocol to assess environmental risks and dependencies and improve value chain management, or the enhanced WWF Water Risk Filter that enables companies and investors to assess and respond to water risk.

2. Set targets

Creating milestones and using standards will help demonstrate progress. A plethora of sustainability standards for commodities like timber, soy and palm oil enable companies to track progress on resource stewardship. This also ensures security of supply and attracts investment. WWF can help you to identify the standard that is right for you.

3. Collaborate with peers

This can improve efficiency and sustainability. Collaborating with others and participating in sectoral or cross-sectoral platforms such as the Sustainable Apparel Coalition and the CEO Water Mandate have become common practice.

4. Embrace radical transparency

Transparency is key to achieve transformation at scale. Disclosing your company’s sustainability performance can create incentives for other companies in your sector to follow suit and support cross-sector collaboration for sustainability. There is also a lot of value in companies sharing the lessons learned through their sustainability journeys with peers and other stakeholders.

5. Define your purpose and gear business models for sustainability

A clear company purpose that drives business and sustainability can help customers to make informed choices and live more sustainably. Food, energy and water are critical resource challenges for any company, and offering sustainable products to customers has become standard practice for many. Plastic pollution is now receiving the attention it deserves, focusing attention on circular and regenerative business models.

6. Invest in nature

Looking across the landscapes where you source materials and energy, and investing in nature with others, can deliver transformative change. Reversing environmental decline often requires a landscape approach that looks beyond company and sector boundaries and addresses conservation and development.

7. Be an advocate for nature

Reaching and influencing decision-makers and billions of consumers are key in driving more sustainable behaviour and addressing systemic challenges. But no organisation can meet this challenge alone. Get involved by joining Business for Nature, a new global coalition uniting the business voice for a nature. Having the courage to be a pioneer and using your authority and credibility can inspire others to advance social justice and sustainability.

8. Innovate for sustainability and deliver on the SDGs


Putting sustainability at the heart of innovation and using the SDGs to shape outcomes offer the best return on investment. The Sustainable Development Goals (SDGs) and the Paris Climate Agreement provide a universal agenda for change with significant business opportunity. The SDGs could create 380 million jobs and unlock $12 trillion – but only through partnership.

9. Leverage new technology

Using new technology can support innovation and help meet milestones. New technology is helping leading companies to innovate and revolutionise supply chains. The Pacific Islands’ tuna industry, for example, is using blockchain to help stamp out illegal fishing and human rights abuse.

10. Ask for help

If you’re still not sure where to start please get in touch. The time to act is now. Whether you’re at the beginning of your sustainability journey or a business leader ready to spearhead innovation, accelerate sustainability and restore nature, we are ready to collaborate.


Take the first step – contact WWF Global Partnerships 


You can read more examples on “Nature Means Business”, a WWF Corporate Partnerships publication.



Simple ways to get started



Becoming a sustainable business is a long-term process. Here are a few simple commitments you can take to begin the journey:

  • Turn off lights after office hours or install motion-sensor lighting
  • Install energy saving lights bulbs and devices (e.g. timers on lighting)
  • Minimize printing and photocopying
  • Do not print emails unless absolutely necessary
  • Turn off printers, computers, monitors, microwaves and coffee machines at the powerpoints/ electrical sockets at the end of the day or when unused for long periods (this could shave 5% off your electricity bills)
  • Provide and encourage staff to use recycling facilities and compost areas for food waste
  • Connect with WWF in your country and ask them how they help business, industries and groups to change their practices to be more sustainable, and what practices you can adopt
  • Send out a company-wide internal communication about taking a stand for nature by signing the petition on Voice for the Planet (earthhour.org/voice)