Earth Hour 2015 Countdown Begins, Marked by Launch Of High Impact Video

Earth Hour 2015 Countdown Begins, Marked by Launch Of High Impact Video

21 JANUARY 2015, SINGAPORE- As nations and individuals around the globe gear up to participate in the world’s largest grassroots environmental movement, WWF’s Earth Hour kickstarted the countdown to the 2015 event with the release of the official campaign video today. Set to the international hit song ‘Pompeii’ by British rock band Bastille, the two-minute video demonstrates how Earth Hour is empowering individuals and organisations around the world to take action on climate change.

Showcasing memorable moments and achievements from past Earth Hour events as well as powerful statements from world leaders and personalities such as UN Secretary-General Ban Ki-moon, US President Barack Obama and actors Emma Thompson, Li Bingbing and Marc Ruffalo on the issue of climate change, the Earth Hour 2015 video aims to inspire people with the message to act and ‘use your power to change climate change’.

“This is the ninth time the Earth Hour movement will roll across the world. Millions of people will come together to use their power to change climate change and we want to work with them to deliver real solutions for a sustainable future for our planet,” said Sudhanshu Sarronwala, Executive Director, Marketing and Communications WWF International.

In the past eight years, Earth Hour has grown from a symbolic lights-off event in Sydney, Australia to the world’s largest open-sourced environmental campaign mobilising hundreds of millions of people in more than 7,000 cities and 162 countries and territories.

“We would like to thank the band Bastille, Universal and EMI Publishing for helping us create an inspiring video that captures the energy and power of the Earth Hour movement to impact climate change,” said Sarronwala.

Earth Hour 2015 will take place on 28th March 2015 between 8:30 and 9:30 P.M. in your local time zone. To know more about the event and activities happening in and around your city and how you can use your power to change climate change, visit www.earthhour.org.

Link to the official Earth Hour 2015 video

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For media inquires or requests for press interviews, please contact:

Rucha Naware, Communications Manager - Earth Hour Global; rucha@earthhour.org +65 8148 2477

About Earth Hour:

Earth Hour is WWF's global environmental movement. As one of the first open-sourced climate change campaigns, Earth Hour has grown from a symbolic event in one city to the world's largest grassroots movement for the environment. In 2014, Earth Hour engaged individuals, businesses and organisations in over 7,000 cities and 162 countries and territories during the hour and beyond. In 2015, Earth Hour aims to harness the power of its millions of supporters worldwide to change climate change.

About WWF:

WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.