Earth Hour was launched in Sydney in 2007 as a campaign of WWF-Australia, with 2.2 million people and 2,100 businesses turning off their lights to show their support for action to tackle global warming.
The devastation brought about by recent wildfires in World Heritage forests in Tasmania serves as a stark reminder of the impact of climate change on places Australians have grown up with and long cherished. This Earth Hour, WWF-Australia is calling on all Australians to address climate change to preserve the #PlacesWeLove. Through traditional and social media, the campaign aims to shine a light on the positive actions Australians can take both as individuals and as communities, to change climate change and help protect Australia’s incredible natural resources. In addition to fundraising to film a documentary on the effects of climate change on popular places in Australia, WWF-Australia is also encouraging people to take their own photos of the places they love and upload it on social media with the hashtag #PlacesWeLove.