MARCH 30, 2014 SINGAPORE: The entire world witnessed the Earth Hour phenomenon sweep across the planet in its eighth year, as WWF’s Earth Hour 2014 broke all records of mass participation mobilising hundreds of millions of people to become everyday Super Heroes for the planet.
Earth Hour proved the movement is now stronger than ever, with the event observed in over 162 countries and territories and over 7000 cities and towns, creating magical lights off moments in every continent of the world. The symbolic hour has grown into the world’s largest grassroots movement for the environment, with beyond the hour activities and initiatives happening throughout the year.
“It’s always extraordinary to see cities and landmarks involved in the ‘lights off’ event, but the most exciting thing about Earth Hour this year is seeing the amount of projects and campaigns that are taking action beyond the hour. From crowdfunding to campaigns to protect The Great Barrier Reef or The Amazon, Earth Hour is harnessing the power of the crowd far beyond the hour,” said Andy Ridley, CEO and Co-Founder of Earth Hour.
Last year alone saw thousands of Argentineans petition to pass a senate bill to protect a marine area 28 times the size of New York City and WWF-Uganda began the fight against the 6,000 hectares of deforestation that occurs in the country every month by creating the first ‘Earth Hour Forest’. In 2012, Russians also petitioned to get legislative change protecting the country’s seas from oil pollution and now are striving to protect an area of forest twice the size of France.
These Earth Hour success stories illustrate the movement has become a global collaboration to show what can be achieved for the planet.
Here is how Earth Hour was celebrated across the world in 2014:
Earth Hour began its journey in New Zealand, where community events were held all over the islands. Moving across to Fiji, the country held a fundraising dinner for Earth Hour hosted by President Ratu Epeli Nailatikau.
The hour of inspiration then went back to its humble beginnings, as Earth Hour once again hit the shores of Australia bringing to light the plight of one of the greatest natural wonders on the planet – The Great Barrier Reef. This iconic wonder is under great threat due to climate change and the recently approved government decision to develop a mega coal and gas port that would cause dredging and dumping of millions of tonnes of seabed and rock in its Marine Park.
To drive action and support, a new documentary “Lights Out for the Reef” was screened across many famous locations including Melbourne, Perth, and Sydney, and the campaign also engaged people around the world to use their power and add their voice to protect the iconic natural wonder.
Continuing to the home of Earth Hour, Singapore celebrated the event by empowering the crowd with the message that people are the true everyday Super Heroes for the planet. Using none other than Spider-Man to join the global flagship event, the stars of The Amazing Spider-Man 2, including Andrew Garfield, Emma Stone and Jamie Foxx, and director Marc Webb inspired a fired up crowd to take a stand to protect the planet.
"To witness Earth Hour from Singapore, the home of this WWF organised event, makes a powerful impression on me," said WWF Director General Designate, Dr. Marco Lambertini from Singapore. "To see people united in a single purpose of making our lifestyles less impactful on the planet, inspires me immensely. Right now, Earth Hour is moving across the globe, following the setting sun, sending billions of people around the world a message that each of us has the power to make a difference. Each of us can be a Super Hero for the planet."
In China, Earth Hour drew attention to the “Blue Sky,” and the need to reduce air pollution and smog. The public was encouraged to send in ideas in order to inspire change towards healthier air.
The lights off event then swept across the east gaining momentum and switching off lights such as Lotus temple in New Delhi, and The Gateway of India in Mumbai. WWF-India’s Earth Hour kicked off a year long educational project that will take place in 15,000 schools across the country, which will help to reduce carbon footprints by recording carbon output, whilst educating children on the value of efficient energy use.
As participants across the United Arab Emirates were encouraged to make the switch to energy efficient lighting which has been an outcome driven focus in the lead up to the event, the world’s tallest building the Burj Khalifa and Shaikh Zayed Grand Mosque switched off.
Showing that the movement reaches all corners of the globe, an event in front of the Khaju Bridge in Isfahan, Iran drove action and support about the plight of the famous Zayanderud River, where there has been no continuous water flow for the past few years due to climate change and other factors.
WWF-Russia called on people around the world to help support field projects that are working to save five key species of animals in the region, including the critically endangered Amur Leopard. By a decision of the Presidential Administration, the Kremlin, the official residence of the Russian President, and Red Square turned off lights during Earth Hour for a second time.
Russian cosmonaut Mikhail Tyurin has also recorded a message from the International Space Station, reminding the world that whilst the planet looks amazing and beautiful from space, it also looks fragile and therefore people should do their part to protect it.
Earth Hour then made its way over to Africa as the Great Pyramids of Giza switched off in Cairo alongside other key landmarks in Egypt.
As the lights of the majestic Table Mountain switched off in Cape Town, the city also celebrated being awarded WWF’s Global Earth Hour Capital 2014. Cape Town was recognised for its ambition and pioneering actions to combat climate change and its effort to bolster quality of life for its citizens.
Where East meets West, the Sultan Ahmed Mosque (Blue Mosque) in Istanbul switched off for Earth Hour for the first time, alongside the Hagia Sophia and Bosphorus Bridge that connects Europe and Asia.
Lights out footage from famous landmarks across Europe including the Acropolis in Athens, the Eiffel Tower in Paris and St. Peter's Basilica in Vatican City inspired the world; as the official @Instagram account featured WWF-Germany’s lights out footage from the Brandenburg Gate, helping to generate hundreds of thousands of Likes on Earth Hour images uploaded the platform, which has become a key driver of engagement for Earth Hour’s digital presence beyond the hour.
In the UK, a live stream event featuring Sophie Ellis-Bextor took place as lights went off across landmarks such Big Ben, Tower Bridge, the London Eye, Buckingham Palace, the UK Houses of Parliament and Westminster Abby.
As Earth Hour crossed the Atlantic, a massive crowd gathered at the Planetario Galileo Galilei in Buenos Aires for Earth Hour celebrations in support of a law which aims to replace ignition water heater systems with efficient electric systems, to avoid the passive consumption of gas equivalent to powering 800,000 homes in the country for one year. Just a day before Earth Hour, National Senator Ernesto Sanz submitted the bill into the Senate of Argentina.
One of the most iconic statues in the world, the Christ the Redeemer Statue in Rio de Janeiro switched off, as Victor Civita Square in São Paulo held the site of the official switch off event in the country. More than 142 cities across Brazil took part in Earth Hour 2014.
The momentum stretched out to the United States of America where some of the most well loved and historic landmarks of New York City took part in the hour, including Times Square, the United Nations Headquarters and the Empire State Building.
Even the lights of the Las Vegas Strip plunged into darkness as Earth Hour finished its journey in the Americas, befre embarking on its final journey across the Pacific Ocean and wrapping up in Tahiti and the Cook Islands, some of the most vulnerable places in the world due to sea level rise caused by climate change.
In tandem with the crowd’s enthusiasm at events across the world has been Earth Hour’s massive digital presence, including the recently launched Earth Hour Blue to drive digital engagement beyond the hour. The revolutionary platform for the planet allows anyone in any country to use their voice or their dollar to take action and support projects of their choice across the globe, and further encourages participants to use their favourite social platforms to engage in their favourite crowdfunding and crowdsourcing projects.
As a newcomer to the crowdfunding scene, Earth Hour Blue has launched with WWF projects from Australia, Indonesia, Singapore, China, Nepal, India, Russia, Uganda, South Africa, Madagascar, Canada and Columbia which are now all live on the crowdfunding platform powered by Crowdonomic. The platform has already reached success, with WWF Singapore's project reaching its fundraising target to launch new efforts to fight wildlife crime in Southeast Asia.
Notes to editors
B-roll footage and the 1st Earth Hour 2014 compilation video can be downloaded at www.ehour.me/eh2014vids
Additional b-roll footage in various formats can be downloaded at www.earthhourspiderman.com
To view the Earth Hour and Spider-Man Partnership Video, please go to: www.earthhour.org/spiderman
Images for press for Earth Hour 2014 can be downloaded at www.earthhour.org/media-centre
For media inquires or requests for press interviews, please contact:
Tina McKenzie, Global Media Relations Manager - Earth Hour Global email@example.com +65 8316 6259
Benjamin Vozzo, Digital Communications Manager - Earth Hour Global firstname.lastname@example.org +65 8223 1728
About Earth Hour
Earth Hour is a global environmental movement of WWF. Headquartered in Singapore, Earth Hour is one of the first opensourced environmental campaigns; it has grown from a symbolic event in one city into a global movement, crowdsourcing actions from individuals, businesses, organizations and governments to generate environmental outcomes. In 2014, Earth Hour Blue sees the movement enter the most exciting stage of its evolution, to be at the forefront of crowdfunding and crowdsourcing for causes, innovation and creativity for the planet.
WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.