- Start with a great product.
- Build a small social organizing community. 100 dedicated people are worth more than a million Facebook ‘likes’ any day of the week.
- Freedom to adapt. If you have limited resources, don’t design a campaign that is too prescriptive. Choose a name, define the look and feel - and then let the crowd go wild.
- Get used to having no control. If resources are limited, you cannot manage the campaign like you have the budget of a multinational corporation. You are going to have to have faith in the crowd let them own it and patrol it. It’s scary at first, but you grow and get used to it.
- Empower people. The idea of an open-source campaign is to let the best content and ideas flourish. That means they may not be yours. Embrace and adopt the best ones.
- Keep the faith and hope. Right at the beginning of Earth Hour, my boss was a guy named Greg Bourne. He a made giant leaps of faith by letting us go ahead with the idea (against the advice of many on his board). I didn’t get how big a deal this was at the time – but he had both faith in his people and hope for the future. He was a truly, cool bloke.
- Dream big. It feels good when very occasionally the dream comes true.
- Have persistence. For all the rhetoric, the toughest thing is not to give up.
- Surround yourself with good people. Last – but most importantly – I have been lucky enough to work with some superstars (by which I mean the Earth Hour teams over the years), including many interesting, complex and hilarious characters. Every year has had a different vibe.
- Realize things don’t always go your way. There will be failures. Accept them and learn from them. They can teach you more than your successes.
An open-source project basically means that anybody can take your concept and run with it. The plus is that your idea can spread like wildfire and grow in unimaginable ways. However, running any sort of open-source project takes managing things in a very non-traditional way.
Here are Andy Ridley’s 10 tips on how to make an open source movement highly successful.
Get used to having no control. If resources are limited, you cannot manage the campaign like you have the budget of a big multinational company. You are going to have to have faith in the crowd let them own it and patrol it. It’s scary at first, but you grow and get used to it.