THE STARS COME OUT FOR EARTH HOUR
Media Release 22 March 2012
Supermodel Miranda Kerr’s Earth Hour challenge has been accepted and celebrities all around the world are now making their own “I Will If You Will” challenges to inspire people to take much needed action for the environment.
Miranda Kerr will conduct a free yoga class for the public now that 500 of her fans have committed to create their own “I Will If You Will” challenge for Earth Hour.
Transformers star, Australian actress and keen environmentalist Isabel Lucas, has pledged to plant 100 trees if 100 people plant one tree each.
''Earth Hour is an opportunity to come together to support a cause for the greater good of our planet and our whole human family. A moment to feel grateful for the life giving trees, the air we breath, the food and water that nourish us and the beauty of mother nature,” said Lucas.
“I hope Earth Hour inspires us to consider and integrate sustainable ways of living that respect our earth and one another,” she said. Watch Isabel’s challenge here.
Style and entertainment stars, Giuliana and Bill Rancic from the reality series Giuliana & Bill have promised to both go out on the town and wear Chicago Bears jerseys at their next event, if 5000 people promise to take part in Earth Hour and turn off their lights at 8.30pm on 31 March. Watch their challenge here.
“The Beast from the East”, Russian former WBA heavyweight boxing champion, now politician Nikolay Valuev, has made a huge promise to organise recycling in the Duma if 100 000 people sign WWF Russia's petition on passing a new law about protection of the sea from oil spills. Watch Nikolay’s challenge here.
This year, Earth Hour has already seen thousands of people accept and create challenges for the ‘I Will If You Will’ campaign, which asks people to make a personal dare at YouTube.com/EarthHour in order to inspire friends, family, businesses and colleagues to adopt sustainable practices beyond the hour. “Everybody has the power the change the world they live in; it’s great to have such well known personalities use their voice to spread this message even further and connect people with the common goal of protecting the planet,” said Andy Ridley, Co-Founder and Executive Director of Earth Hour.
Cricket legend Sachin Tendulkar, Colombian television presenter Claudia Bahamón, MTV VJ and Asia Pacific Ambassador Nadya Hutagalung, Celebrity Chef Bill Granger, Universal Pictures and the Lorax are all supporters of Earth Hour among many more.
As an open sourced campaign, Earth Hour uses social media to connect a global community of people inspired to change the world we live in.
Earth Hour 2012 will take place at 8.30pm – 9.30pm on Saturday 31 March
Watch the 2012 Earth Hour video
Media Contact: Rebecca George, Earth Hour Global, Rebecca@earthhour.org +61 421 988 035
Benjamin Vozzo, Earth Hour Global, Benjamin@earthhour.org +61 415 194 219
About Earth Hour
Earth Hour is a global environmental initiative in partnership with WWF and Leo Burnett. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action. In 2012, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an ongoing environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2011 reached over 1.8 billion people in 135 countries across every continent, receiving reports as ‘the World’s largest campaign for the planet’.
WWF is one of the world’s largest and most respected independent conservation organisations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.