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WWF-India announces the 4th year of Earth Hour in India New Delhi, 12
March, 2012: Cricket legend Sachin Tendulkar has joined hands with WWF-India and has pledged his support to Earth Hour – WWF’s global campaign to raise awareness and inspire individual action towards a better environment.
As someone who inspires billions across India, the much loved sports star will be the face of Earth Hour 2012, encouraging individuals, organisations, institutions and groups, to be a part of the largest global environmental movement in history. The big switch off will be observed on 31st March 2012.
This year, Earth Hour India aims to inspire citizens to take action for cities by switching off lights to make their city the Earth Hour Champion. The concept is simple: whichever city receives maximum participation from its citizens, organisations, institutions and government will be declared the Earth Hour Champion. That city will set an example of exemplary achievement and the power of individual action behind a common cause. While six mega cities- Delhi, Mumbai, Kolkata, Chennai, Hyderabad, and Bangalore participating in the race to become the Earth Hour Champion, WWF-India encourages participation from other Indian cities as well. To mobilise people to be a part of this initiative, WWF-India will also partner with other icons and public figures across the country.
Supporting the cause, Sachin Tendulkar expressed, “It is heartening to see how a single action of switching off lights for Earth Hour can bring the world together to pledge action towards a better environment. I am happy to be a part of this movement and encourage others to participate as well.
Marking the fourth year of this journey, Ravi Singh, Secretary General & CEO, WWF-India, said, “Last year, Earth Hour encouraged individuals to adopt environment friendly practices in everyday life that would benefit the planet. In taking that message forward, Earth Hour 2012 aims to encourage entire cities to collectively shift towards sustainable development-by undertaking better land, water and energy management which will reduce the growing environmental impact of our urban lifestyles.”
Last year marked the start of a new phase for Earth Hour, as it went Beyond The Hour, encouraging individuals to switch off plus commit to a more sustainable lifestyle. A record 1.8 billion individuals across more than 5200 cities in 135 countries participated by switching off lights, and pledging to positive actions that benefit our planet. In India, Earth Hour reached more than 130 cities, including tier II and III, small towns and even villages.
Every year, Earth Hour wishes to set new standards and break its own records of mass participation. From here on, Earth Hour will not only be an annual lights out event, but an opportunity for communities to be part of the world’s environmental solutions through responsible action all year round.
About WWF
WWF-India is one of the largest conservation organisations engaged in wildlife protection and environment preservation in the country, for over four decades now. As a part of the WWF-International network, the organisation has made its presence felt through a sustained effort towards both nature and wildlife conservation and reduction in humanity’s ecological footprint. With its extensive network of state offices, the organisation sensitises people through creating awareness, building capacity and offering enviro-legal support. A challenging, constructive, science-based organisation, WWF-India addresses issues like the survival of species, habitat conservation and climate change.
About Earth Hour
Earth Hour is a WWF initiative where citizens around the globe can show their support for action on climate change by turning off lights for one hour. WWF’s Earth Hour is an inspiring message of hope and action – a global demonstration about climate change. At 8.30pm on 31st March 2012, cities, towns and municipalities across the world will turn off their lights for one hour – Earth Hour – sending a powerful global message that it’s possible to take action on global warming. Earth Hour began in one city, in one country in 2007. More than 2.2 million households and businesses in Sydney, Australia turned off their lights for one hour on Saturday 31 March 2007. Just one year later, Earth Hour reached 370 cities and towns in more than 35 countries across 18 time zones, and the campaign shifted from a Sydney event to a global sustainability movement. In its third year Earth Hour 2009 created history as the greatest voluntary action ever witnessed.India participated first time this year. Last year, Earth Hour reached out to over a billion people with a little over 6 million Indians participating in this global show of support.
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