100 days until the globe switches off for Earth Hour 2012
Thursday 22 December: Exactly one hundred days from now, homes, schools, businesses and iconic landmarks across the planet will turn off their lights for one hour – Earth Hour.
At 8.30pm local time on Saturday 31 March, Earth Hour 2012 will see hundreds of millions of people around the world cross borders of race, religion, culture, geography and society to unite in a single moment of contemplation for the planet and celebration of their year-round commitment to protect it.
Now in its sixth year, the annual lights out event has grown from a single-city initiative in 2007 to become the world’s largest display of environmental action, with citizens of 135 countries and territories across every continent coming together for Earth Hour 2011 indicating a growing global movement of positive change in environmental attitudes.
WHAT: Earth Hour 2012
WHEN: Saturday 31 March at 8.30pm in your local time zone
WHERE: Across the globe WHY: To celebrate your commitment to the planet with the people of the world
HOW: Switch off your lights, register your support and get more details at earthhour.org
The 100-day countdown to Earth Hour 2012 has now begun, the iconic ‘lights out’ event that has seen some of the world’s most recognized landmarks, including the Forbidden City, Eiffel Tower, Buckingham Palace, Golden Gate Bridge, Table Mountain, Christ the Redeemer statue and Sydney Opera House switch off in a global celebration of the one thing that unites us all – the planet.
Notes to editors Earth Hour 2012 Official Video can be viewed at http://www.youtube.com/earthhour
Interviews: To interview Andy Ridley, Co-Founder & Executive Director, Earth Hour, please contact: Winston Su, Earth Hour Global
Ph: +61 (0) 404 929 243 E: firstname.lastname@example.org
About Earth Hour
Earth Hour is a global initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday March 31, 2012 at 8:30 PM to show their support for environmentally sustainable action. The event began in Sydney in 2007, when 2 million people switched off their lights. By 2011, Earth Hour was being reported as ‘the World’s largest campaign for the planet’ with participation in 135 countries and territories across every continent, including the world’s most recognized man-made marvels and natural wonders in a landmark display of environmental action.
WWF is one of the world’s largest and most respected independent conservation organizations, with almost five million supporters and a global network active in more than 100 countries. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.