Pocoyo - Earth Hour's first Global Kids' Ambassador
Three years ago, Pocoyo joined the Earth Hour initiative in Spain, partnering with WWF-Spain, using creative play to communicate messages to young children about how each and every one of us can participate, with simple actions, to take care of and respect our planet. In 2011, Pocoyo expanded his role to a global level as the ‘Global Kids’ Ambassador for Earth Hour, reaching out to his fan base of millions of young children, their parents and caregivers across the globe to demonstrate how each and every one of us can take part in saving planet Earth.
“Pocoyo is about a young boy’s discovery of the world around him, which makes it such a perfect fit with the objectives of Earth Hour and the World Wildlife Fund. Through the development of innovative content delivered on a variety of media platforms--a strategy that has been at the core of Pocoyo’s brand growth—Pocoyo has encouraged hundreds of thousands of young children to not only turn out the lights for that one hour in March, but also provided them with easily comprehended tips on how they can continue to incorporate eco-friendly habits into their daily lives.” José María Castillejo, Zinkia Entertainment Co-Founder and Chairman.
Play the Pocoyo Ocean Clean up game here