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Singapore: Big business takes cool action for Earth Hour In Singapore’s tropical climate, where being cool is more about physics than fashion, Earth Hour 2011 inspired some of the nation’s largest corporations to take action for the planet beyond the hour by making an ongoing commitment to cut their over reliance on air-conditioning.
Initiated by WWF Singapore, the Earth Hour ’24 degrees or higher’ campaign called on businesses across the city-state to reduce their energy consumption by permanently setting the air-conditioning in their office buildings to a comfortable 24 degrees Celsius.
Some of Singapore’s biggest corporations including Fullerton Heritage and real estate company, CapitaLand, agreed to make this an ongoing action as their commitment to the planet for Earth Hour 2011. CapitaLand also launched a “Wear Less Day” campaign the day before Earth Hour, encouraging staff and tenants to dress down for the temperature change to promote energy efficiency.
Attendance at Singapore’s official Earth Hour 2011 event doubled on previous years with 5,000 Singaporeans coming together for an inaugural Earth Hour night walk and concert eco-powered by recycled waste cooking oil. An outdoor movie screening of the documentary ‘Age of Stupid’ was also a poignant feature of Singapore’s Earth Hour 2011 carnival, held at the Promontory at Marina Bay amidst the backdrop of office buildings across the city skyline spectacularly switching off their lights in recognition of their commitment to go beyond the hour.
