ABOUT EARTH HOUR

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Hundreds of millions of people, businesses and governments around the world unite each year to support the largest environmental event in history – Earth Hour.

More than 6,950 cities and towns in 152 countries and territories switched off their lights for Earth Hour 2012, sending a powerful message for action to save the planet. This year marked the continuation of the movement going Beyond the Hour, with more than 200,000 individuals accepting I Will If You Will challenges on YouTube to turn their symbolic action for the planet into an ongoing commitment to a sustainable future.

WHERE EARTH HOUR BEGAN

In 2007, WWF-Australia inspired Sydney-siders to show their support for climate change action in the first ever Earth Hour event. It showed that everyone, from children to CEOs and politicians, has the power to change the world they live in. In Sydney, Australia, 2.2 million individuals and more than 2,000 businesses turned their lights out for one hour to take a stand against climate change.
 
In 2008, the plan was to take Earth Hour to the rest of Australia. But then the City of Toronto, Canada, signed up and it wasn’t long before 35 countries and almost 400 cities and towns were part of the event. It said something compelling to the world: that the climate challenges facing our planet are so significant that change needs to be global.

With the invitation to ‘switch off’ extended to everyone, Earth Hour quickly became an annual global event. It’s scheduled on the last Saturday of every March – closely coinciding with the equinox to ensure most cities are in darkness as it rolled out around the Earth.

In 2011, Earth Hour saw hundreds of millions of people across 135 countries switch off for an hour. But it also marked the start of something new – going Beyond the Hour to commit to lasting action on climate change. In 2012, Earth Hour celebrated its largest event to date with more than 6,950 cities and towns in 152 countries and territories switching off their lights, and with hundreds of thousands of people accepting an IWIYW challenge to take their commitment to the planet beyond the hour. With the power of social networks used to promote the campaign, Earth Hour is working towards an interconnected global community committed to creating a more sustainable planet.

EARTH HOUR 2012 - I WILL IF YOU WILL

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This year Earth hour has launched “I Will If You Will” on YouTube to showcase how everyone has the power to change the world we live in, bringing together the world’s biggest social video platform with the ‘world’s largest action for the environment’. The ask is simple, head to YouTube to tell us what you are willing to do to save the planet or accept one the challenges we’ve already received from our supporters.

WWF and Earth Hour

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Earth Hour is organised by the World Wildlife Fund (WWF). With almost 5 million supporters and a global network in over 100 countries/territories, it’s one of the world's largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the Earth's natural environment and build a future where people live in harmony with nature.
 

Earth Hour Timeline

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Turn back the clock on Earth Hour and discover why, how, where and when it all started.

Why get involved?

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Put simply, because our future depends on it!

Earth Hour has done a lot to raise awareness of sustainability issues. But there’s more to it than switching off lights for one hour once a year. It’s all about giving people a voice and working together to create a better future for our planet.
 

ABOUT EARTH HOUR

Find out how Earth Hour began and why it continues to inspire.

http://www.earthhour.org/page/about/about-earth-hour