What is Earth Hour Blue?
Earth Hour Blue is an all-encompassing, global crowdfunding and crowdsourcing platform for the planet. It is all about the collective effort of individuals around the world getting together to help fund or add their voice to support on-the-ground environmental and social projects that deliver real outcomes.
Why is Earth Hour launching the platform?
We didn’t start Earth Hour just to switch off the lights.
It was a three-stage journey that began with a symbol (lights off), a moment to show that people can be connected behind the common purpose of protecting our planet. The next stage was to mobilise people to go beyond the hour and since then, we have seen extraordinary environmental outcomes.
Earth Hour is now embarking on its final stage to bring together our global communities and give them a complete platform, to help raise funds and take action on environmental issues important to them.
We call this Earth Hour Blue.
What exactly has Earth Hour achieved before launching Earth Hour Blue?
- WWF Uganda started the world’s first Earth Hour Forest
- More than 250,000 Russians voiced support for better protection of their country’s seas and forests
- Argentina used its 2013 Earth Hour campaign to help pass a Senate bill for a 3.4 million hectare Marine Protected Area in the country
- Thousands of wood-saving stoves were distributed to families in Madagascar
- Solar-powered lights were installed in three villages without electricity in India
- In Paraguay, WWF used the Earth Hour platform to build public support to gain an extension of the logging moratorium, helping to reduce deforestation
- Education programs for schools were launched in Thailand and Taiwan
- Hundreds of thousands of LED lights were installed by girl scouts in the USA
- More than 2123 mitigation actions submitted by Earth Hour City Challenge 2014 participating cities
But this is just the start, there’s so many more Earth Hour stories out there we’re still discovering, and of course much more to do.
What makes Earth Hour Blue unique from other crowdfunding and crowdsourcing platforms?
Launched from the heart of a growing Asia, Earth Hour Blue is driving global innovation from Singapore and South East Asia.
It’s a mixture of crowdfunding and crowdsourcing for the planet, and it’s using the world’s largest mass participation event to help engage a global mainstream community in environmental projects that also have a social impact.
What crowdfunding projects are launching on Earth Hour Blue?
We will begin with six WWF crowdfunding projects on February 13, 2014 and aim to have 30 projects in total before Earth Hour 2014. The six WWF projects we are launching are:
- “Power Up A Ranger” – providing better equipment for WWF Rangers protecting Indonesia’s endangered wildlife and their forest habitat
- “Energy Efficient Stoves to Protect the Habitat of the Giant Panda” in China
- “Bancas for the Philippines” - bringing fibreglass boat technology to coastal communities ravaged by Typhoon Haiyan
- “4000 Efficient Cook Stoves for Madagascar” – to provide more efficient cook stoves to families in the country to limit deforestation
- “Lights4Stripes”- reducing human/wildlife conflict by installing solar lights to deter tigers from straying into villages
- “Restore the Roodeberg” – aims to raise funds to expand and conserve the iconic Table Mountain National park in South Africa
What crowdsourcing projects are launching on Earth Hour Blue?
- Together with Shark Saver’s we are asking our global community to say “I’m Finished With Fins” and support the pledge to take shark’s fin off the menu
- “I Heart The Reef” – an Instagram campaign for people to share their love of Australia’s Great Barrier Reef, as part of the “Lights Out For The Reef” Earth Hour theme from WWF-Australia
- “We Love Cities” – Join the global celebration of the most lovable sustainable cities. Vote, share your love and suggest ideas for the Earth Hour City Challenge finalist cities
Why are the crowdfunding projects limited to only WWF backed projects at the start?
Like other crowdfunding platforms, we’re starting small but believe this is the start of a revolutionary way of raising funds and getting support for the projects and campaigns chosen by the crowd.
With this in mind, we’re launching with a selection of the best quality projects available for the Earth Hour community so that we can inspire even more ambitious and impact driven projects from WWF and around the world after the launch.
As one of the world’s largest and most respected conservation organisations, WWF plays an integral part in Earth Hour Blue in helping to provide projects that help build a sustainable future where people live in harmony with nature.
WWF backed projects around the world are creating solutions to the conservation challenges facing our planet, by connecting people and inspiring leadership from local communities.
How much money does Earth Hour Global take from the funds raised on the crowdfunding platform?
Earth Hour Global takes 9.5% to maintain the platform. Transaction fees from banks depend on the country.
Why have we decided to use a crowdfunding platform as an engagement tool?
Crowdfunding means that the power lies with the crowd – they are the ones who decide which projects will succeed and become a reality. The person giving their dollar needs to understand and be inspired by what a project is trying to achieve, and want to be a part of it.
This is in line with our original hope for Earth Hour. It’s a movement that was built for the people - it’s run by them. It’s the obvious extension of what our brand stands for.
How can people get involved?
- Amplify the hour. Show where you stand on the night of Earth Hour and engage your friends and network to support the cause.
- Multiply your dollar through crowdfunding. Join the crowd to fund a project you love.
- Globalise your voice. Add your voice to one of the most pressing environmental issues of our time.