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FROM SYDNEY TO SINGAPORE- EARTH HOUR GLOBAL RELOCATES
Earth Hour Global is moving its global headquarters from Sydney to Singapore, in a move that has created an exciting new chapter for the global initiative.
At a launch event on Monday at the idyllic ION Orchard Sky venue, Executive Director and Co-Founder of Earth Hour Andy Ridley announced the move, signalling that Singapore would be an ideal home for the world’s largest environmental campaign.
Singapore, perceived as the business hub in an ideal geographic location, will offer the level of connectivity and opportunity the Earth Hour campaign needs to move forward. In addition, it's "great for business, great for communications, brilliant for digital. And it's got great people who can work for us," said Ridley.
This move represents the next frontier of the campaign with Singapore acting as a gateway that bridges Southeast Asia, a growing community base for Earth Hour, to the rest of the world.
WWF Singapore’s Official Earth Hour Ambassador, Nadya Hutagalung also attended the launch to announce her "I Will If You Will" challenge for Earth Hour 2012. The 37-year-old former model and iconic face of MTV Asia has been supporting the campaign since 2009. An avid eco-activist, Nadya and her husband, ex-national swimmer Mr. Desmond Koh, will be challenging their friends and fans become vegetarians for a month. Nadya will also be announcing a new and exciting IWIYW challenge in the coming days (see Nadya's IWIYW pledge HERE)
The Earth Hour Global team from the Sydney office will relocate in May.