Countries and territories
At a glance
Cities, Towns and Municipalities
Countries going Beyond The Hour
We Love Cities Participation
Crowdfunded on Earth Hour Blue
Global Digital Interactions
Direct Digital Interactions
No. of "Earth Hour”/ #EarthHour appeared on Twitter timelines on March 29
"Earth Hour" mentions on Sina Weibo in March
Donated Ad Value Globally
*Estimated as of 14 July 2014
The world united to help save the Great Barrier Reef
- A documentary called “Lights Out for the Reef” was screened at famous locations in Melbourne, Perth, and Sydney. It was also screened on National Television on the day of Earth Hour.
- People around the world posted 600 images for the #iheartthereef Instagram campaign, using their power to protect the iconic natural wonder.
- Over 1,100 Earth Hour events were registered.
- There were over 2,000 media articles.
- Fifty people who organised some of the most unique and inspiring events were selected to take part in Camp Earth Hour.
China used ‘Blue Sky’ to focus on air pollution
- The Earth Hour 2014 Blue Sky project focused on crowdsourcing solutions on social media for smog and air pollution issues.
- The 'Blue Sky' app lets you paint the sky blue on your phone's images.
- There were 66.7 million digital interactions in 2014 for Earth Hour in China.
- The Earth Hour message reached hundreds of millions in China through partnerships with Sina Weibo, QQ & Mobile, WeChat, YouKu, Renren and Netease.
- US $42,439 raised to protect pandas through The Amazing Spider-Man 2 and Earth Hour collaboration.
Crowdfunders came together to combat wildlife crime in South East Asia.
- WWF-Singapore’s crowdfunding project “Stop the Killing” was the ﬁrst to reach its goal on the Earth Hour Blue platform.
- It raised more than $20,000 to help kick off a campaign to combat wildlife crime from South East Asia.
Youth in over 31 cities reduced individual carbon footprint.
Indonesia leads the way as an open sourced, youth led year round movement. There were more than 31 Earth Hour teams across the country becoming change-makers for their cities - from Banda Aceh to Makassar and many in between.
- WWF-Indonesia has tracked 1.5 million signups through Earth Hour.
- WWF Indonesia hosts an annual Earth Hour Schools event (Kumbang) where the key participants from each city join to help decide the annual focus of Earth Hour.
- It has become the biggest environmental movement in the country, with youth mobilised on public transport, reduction in paper and tissue, reduction in use of plastic, tree planting and energy saving.
- Documentary ﬁlms, photography, art, merchandising are used to engage different sectors of society in their actions.
- The social media call to action #IniAksiku! Mana Aksimu? has helped propel the country to having one of the biggest digital footprints for Earth Hour globally.
- On April 22, a social media campaign #Gara2EH (Because of Earth Hour) was established to crowdsource all of the outcomes of the movement in the country.
Helped deliver 2,519 Fatana Mitsitsy stoves to improve the health of women and children in Toliara
- WWF-Madagascar ran the Saving Forests and Families crowdfunding campaign.
- With the assistance of WWF-France, who helped with PR, social media and ambassador support, the project raised US $4,419 on the Earth Hour Blue global crowdfunding platform, delivering 519 highly efﬁcient cook stoves to families in Madagascar.
- The stoves cut a families wood reliance by half and help prevent deforestation.
- This is a continuation of an ongoing beyond the hour initiative. This year 2,000 fuel-efﬁcient stoves were distributed in Toliara, a city in southwestern Madagascar, to celebrate Earth Hour 2014, and last year 3,200 stoves were distributed for Earth Hour in the same city.
- WWF-Madagascar also held a reforestation maintenance and environmental education day for students from a school in the village of Ambatolampy Tsimahafotsy. The school is located by the site of a reforestation activity for last year's Earth Hour where 4,500 trees were planted.
Crowdfunders raised $106,000 to help protect critically endangered species
- Earth Hour 2014 focused on crowdfunding and crowdsourcing for the Amur Leopard, Snow Leopard, Bison, Polar Bear, Siberian Tiger.
- 115,000 people added their voice for support of 5 key projects.
- $106,000 was crowdfunded for WWF-Russia’s conservation efforts for better protection of the key species.
- The second year that WWF-Russia has worked with the Presidential Administration of Russia for the campaign.
- WWF-Russia also continues to work on the forests legislation which was focus of Earth Hour 2013 (area twice size of France).
- In 2012, Russians also petitioned to get legislative change protecting the country’s seas from oil pollution.
15,500 people united against coal-fired power plant Ptolemaida V
- A crowdsourcing project was launched on Earth Hour for WWF Greece's petition against the construction of a new coal plant.
- The petition calls on the Greek government to cancel its plans for Ptolemaida V and to develop a vision for clean energy in Greece.
- It also calls on the German bank group KfW to revoke its ﬁnancial contribution to Ptolemaida V, and to divest from coal worldwide and support only clean energy.
- More than 15,500 signatures were collected, beating the target of 10,000 set by WWF-Greece.
- The signatures have since been delivered to the Greek Minister of Environment, Energy and Climate Change Giannis Maniatis and to the Board of KfW.
- The campaign generated interest on WWF-Greece’s microsite, earthhour.org and on Facebook, where the campaign reached around 635,000 people.
- This could be a possible start for KfW to divest in coal globally.
A senate bill was submitted to avoid passive consumption of gas - enough to power 800,000 homes for an year
- In the second year running, Earth Hour was used for legislation push by organisers Fundación Vida Silvestre Argentina.
- This year the focus was on replacing water heater ignition systems across the country - to save passive consumption of gas.
- The bill was presented to the media, legislators and advisors the day before Earth Hour by its author Senator Ernesto Sanz, to help push the initiative to Congress.
- The campaign was then promoted at public events including the youth music festival Lollapalooza during April 2014.
- In 2013, the mobilisation of people across Argentina helped push through a Senate Bill in the country to create a 3.4 million ha. Marine Protected Area (Banco Burdwood).
18 ﬁshermen affected by Typhoon Haiyan received climate-smart ﬁberglass boats crowdfunded by Earth Hour Blue backers
The 'Bancas for the Philippines' project aims to restore food security, increase climate resilience (by reducing boat construction time), and decrease current reliance on hardwoods for banca construction. It can also avoid an increase in ﬁshing pressure by promoting artisanal or small-scale ﬁshing. Media partnerships in the Philippines focused on going beyond one hour to show their commitment to the planet.
“Earth Hour has reinvented itself as a crowd-funding platform for environmental initiatives, while still celebrating climate change solutions via a global 60-minute switch-off.”
- The Galapagos Government Council, the Directorate of the Galapagos National Park and WWF in Galapagos joined forces to reduce and eventually ban the use of plastic t-shirt bags, disposable cups and straws from Galapagos.
- The legislation is expected to pass this year. The event, campaign and signature platform launched on Earth Hour night helped move this process which was ﬁled in 2012. WWF is part of the commission working on the legislation.
- WWF in Galapagos worked with Universidad San Francisco from Quito on various aspects of the hour campaign - from creative content infographics, Facebook apps & website building.
- The local Santa Cruz Surf Club is now promoting the campaign and has been empowered as community supporters’ and guardians of the process
A stand to protect the Arctic with 20,000 signatures for the solar pledge
- The place on Earth most affected by climate change is the Arctic.
- The Arctic focused Earth Hour 2014 campaign collected more than 20,000 signatures for a Solar Arctic Pledge.
- It reached more than 2,000,000 people across the country, with weekly activity on television and social media. Schools and businesses helped to drive awareness of renewable energy solutions.
- The majority of Earth Hour media coverage mentioned WWF’s Arctic Campaign.
- Famous Finnish actors appeared in 3 different TVCs, diving into icy waters to draw attention to the need to protect the Arctic from climate change.
- #EarthHourSuomi was the top trending hash-tag in Finland the day of Earth Hour.
- Almost 30,000 people gave their support for the pledge via Facebook.
A powerful statement was made with a 2,800 square metre Earth Hour logo
- Earth Hour has been organised in Iran since 2012 through the Municipality of Tehran.
- A major focus in 2014 was in the city of Isfahan, where an Earth Hour celebration was held in front of Khaju Bridge to raise awareness about the plight of the famous Zayanderud River. The river has had no continuous water ﬂow for the past few years, due to climate change and other factors, including poor water management. A petition was launched for Earth Hour in Isfahan about the river.
- The people of Isfahan also made a 2800 square meter Earth Hour logo in the dried out river bed.
- Another gathering took place close to the only large scale wind turbine in Iran, organized by the Isfahan Municipality Climbing Team.
- An educational campaign was launched in kindergartens and schools in Isfahan regarding environmental protection.
- In Tehran, awareness about Earth Hour was created via city billboards, advertisements on TV, Metro mobitors, and through SMS messages sent to phone subscribers.
The Earth Hour forest grew by 40 Hectares
- 120 hectares of The Earth Hour Forest has already been planted with an estimated 36,000 trees. And the Kampala Serena Hotel has committed to plant 40 Hectares this year.
- Standard Chartered Bank was the ﬁrst corporate to join the initiative. They have set a target to reforest 109 Hectares with a total of 18,421 indigenous tree species over 3 years.
- $2,500 was crowdfunded in support of 'Light up a Village' - to provide clean cooking and lighting technology to 48 households around the Earth Hour Forest. This helped to save about 1,600 trees from being cut down.
- Barclays Bank Uganda has adopted the 'Light up a Village' project.They are working towards the integration of tree planting and clean energy technologies distribution to vulnerable communities.
A campaign reached over 5 million people to #maketheswitch
- An indoor lighting standard was introduced in the UAE in February, by key partners of the UAE’s Ecological Footprint Initiative (including EWS-WWF).
- Earth Hour was called on residents and businesses to switch to energy efﬁcient lighting after the standard was introduced.
- 84% of people are either 'extremely likely' or 'somewhat likely' to switch to energy efﬁcient lighting in an attempt to help the environment (survey by YouGov and EWS-WWF conducted before Earth Hour).
- The #maketheswitch Earth Hour message in the UAE reached more than 5 million people across the country, encouraging them to switch to energy efﬁcient lighting.
- Earth Hour City Challenge: Cape Town was voted the 2014 winner
- UK: 2 million students across 4,600 schools learned more about Earth Hour
- Chile: A campaign to support national coastal cleanup day was launched
- Galapagos: Plastic products were legally banned to power marine conservation
- India: 15,000 schools launched an education program for children
- Kazakhstan: 17 million trees were pledged to be planted across the country
- Colombia: The endangered Amazon rainforest received vital funding
- Nepal: Funders ignited ‘A Flame Called Hope’ by funding $12,626
- Pakistan: Government officials mobilized to implement city-wide environmental reforms